RYAN D DODD

PRODUCT INNOVATION AND DESIGN

I’m driven by CURIOSITY

I am also a highly collaborative leader focused on driving digital initiatives, design and development, solving business & marketing technology problems, and re-engineering processes. I thouroughly enjoy engaging teams to fuse strategy, technology, innovation, and design to build enjoyable experiences.

But my greatest skill is translating complex concepts into simplified, digestible communications.

My current interests are in product management, design ethics, DIY culture, neuroscience, design for IoT interfaces, designing for security and blockchain initiatives. I am also an outdoor and adventure enthusiast, continuous learner, father of 5 and husband.

But, I’m not your typical Product Specialist

But I believe that is my greatest strength.

    DESIGN PROCESS

    “If I had asked people what they wanted, they would have said faster horses”

    – Henry Ford

    Empathy

    Ethnography
    Interviews
    Competitive Analysis

    Brainstorms

    Storyboards

    Define

    Personas
    Experience Maps
    Focus Groups

    Workshops

    Design Sprints

    Prototype

    Flows

    Sketches

    Features Value Matrix
    Wireframes
    Prototypes

    Test

    MVP
    User Tests
    Analytics
    Iteration

    RYAN’S TOOLKIT

    Low Fidelity

    The Define and Prototype stages of a project begin and continue to utilize the sketching of ideas. Most people understand and work visually, and with a highly annotated process, sketching helps to flesh out details that may have been missed in the journey and sitemaps.

    Protoyping

    Many times a simple paper prototype will work and allow a team to hash out interactions with sticky notes. However, many times a more comprehensive clickable prototype will allow for better user research/testing and stakeholder buy-in. I have used several products, but have a practice of using Invision for simpler flow-based prototypes or Axure for immersive experiences that replicate the finished product.

    High Fidelity

    Some projects have a more significant visual emphasis so higher fidelity visual compilations are needed. Typically Sketch and a combination of Adobe Illustrator and Photoshop allow digital experiences to be shared and collaborated on in a more finalized setting.

    Analytics

    During testing and after a product goes live, analytics is important in order to both validate (or invalidate) the original design decisions and in order to guide ongoing optimizations. For this, Google Analytics, Adobe Analytics (Omniture Sitecatalyst) and even Microsoft Excel are invaluable tools.

    Here’s a taste of some of the brands that I’ve worked with

    Looking for some more info or specific examples of my prior experience?