I’m driven by CURIOSITY
But my greatest skill is translating complex concepts into simplified, digestible communications.
My current interests are in product management, design ethics, DIY culture, neuroscience, design for IoT interfaces, designing for security and blockchain initiatives. I am also an outdoor and adventure enthusiast, continuous learner, father of 5 and husband.
But, I’m not your typical Product Specialist
But I believe that is my greatest strength.
“If I had asked people what they wanted, they would have said faster horses”
– Henry Ford
Features Value Matrix
The Define and Prototype stages of a project begin and continue to utilize the sketching of ideas. Most people understand and work visually, and with a highly annotated process, sketching helps to flesh out details that may have been missed in the journey and sitemaps.
Many times a simple paper prototype will work and allow a team to hash out interactions with sticky notes. However, many times a more comprehensive clickable prototype will allow for better user research/testing and stakeholder buy-in. I have used several products, but have a practice of using Invision for simpler flow-based prototypes or Axure for immersive experiences that replicate the finished product.
Some projects have a more significant visual emphasis so higher fidelity visual compilations are needed. Typically Sketch and a combination of Adobe Illustrator and Photoshop allow digital experiences to be shared and collaborated on in a more finalized setting.
During testing and after a product goes live, analytics is important in order to both validate (or invalidate) the original design decisions and in order to guide ongoing optimizations. For this, Google Analytics, Adobe Analytics (Omniture