CNN Mobile and Wearable App
CNN needed to bring quicker updates in an easily digestible format. An app had been launched by an internal design/development team and had resulted in a lower expected amount of downloads than planned. The app need to be easily navigate, with the ability for the news organization to cater stories based on the user’s preferences and behavior.
After analyzing usage of the first launch of the app and conducting qualitative and quantitive research activities, we developed 2 different approaches that were tested on two separate beta groups. We found that an initial onboarding experience with a selection of topics the user was interested in gave to a much more personalized experience. Also, with a re-organized topic and breaking news section, the app became a tool fo better recommendations and search capabilities.
Boosted Daily Active Users By 38%
App Redesign with Optimized Personal Flow
Using evidence-based design, the app allowed users to decide the level of news curation they desired. We also understood the notifications and wearable app that targeted both the iWatch and Samsung Gear.
Rebuilt From the Inside Out
Taking advantage of native app development, we built with a modified Google Material Design aspect and included constant user testing to ensure the experience was scalable for future iterations. This effort spread through mobile to wearable.
Extensive Demographic Studies
We built off of feedback from a varied users around the world. Taking into account the wide-spread target audiences, we built out formal and guerilla testing platforms across 3 international teams.
- Increase in Downloads 56%
- Increase in Wearable Downloads 65%
- Increase in Daily Users 38%
The Results Were Amazing
CNN saw a huge increase in daily users and engagement with news videos. They also were able to negotiate with automatic installation on new Samsung Gear S3 apps once the increase in Wearable Downloads passed 50%.